Well taking a leaf out of the marketers of the biggest retail brands, who always like to directly compare their machines to expensive performance cars...
Eg.... Power Plate is the " super car brand name " of Vibration Training devices.
They even go so far as to align themselves directly with some F1 racing teams to cement this idea ... http://www.marketingmagazine.co.uk/news/1003886/Power-Plate-target-men-via-F1-team-tie-up/
The whole point of this marketing exercise is to infer "performance is a very important factor in choosing a Vibration Training machine" ( or racing car ) And indeed it is.
So what would the average person call this scenario.......
(Scene 1) You buy an expensive brand car supposedly from the factory in Italy ( eg... a Ferrari ) . You pay a premium price and you are in fact "told" by the salesperson it is made in Italy. So worth every cent, Right? .
(Scene 2 ) You get the car on the road and everything seems great ( you are no racing expert but it looks great as it drives out of the yard.)
(Scene 3 ) You get it on the the motorway, and off we go. Only it doesn't "go off" It only goes up to 50Kms ? Sure the speedo says you are going 160km/hr . But you are barely moving. Ladas are passing you at this stage.
(Scene 4 ) You do some investigating on Google when you get home and find out the following info...
(a) The car has been independently tested before and the company is known to openly exaggerate what the car can actually do. Hoping you wont notice.
(b) The car is made in India. For only a few hundred dollars.
What would you say just happened....?
"you just purchased a fake super car"
