Questions and discussion forum

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Lloyd Shaw Posted On:2012-11-26 12:54:22
Tammy...
 
Yes you will get some training results on that unit.
 
A HyperVibe is a Pivotal machine. They feel very different to a Lineal unit. So my advice would be to try both types first. These things are like buying a car. Test drive first.
 
Tammy Posted On:2012-11-26 11:00:01

Lloyd,

Thanks for the feedback on the Vitality 1200.  I have family members who would benefit from a therapy machine but I was also hoping that I would be able to train on it.  Please let me know if you think it will function as a reasonable training machine at the higher settings.  Or whether a HyperVibe or some other premium speed pivotal would be better for me for training.  

Better yet, tell me that you are in discussions with someone who plans to open a VibraTrain studio in Toronto, Canada.

 
Lloyd Shaw Posted On:2012-11-25 23:37:40
Jackie Lee...
 
There are no guarantees in business. Anybody can fail for a number of reasons....
 
 
 
But that is not the same thing as being set up to fail. As Power Plate did to people. That is why they had a 100% fail rate.  
 
Lloyd Shaw Posted On:2012-11-25 23:33:12
Jackie Lee....
 
I tried to help other studios that had been left to fend for themselves. And guess who turned up at the meeting, but then refused to comment on broken machines. That's right. Power Plate.
 
When I cornered them on the issue. Right in front of everybody. They stormed out. That was their last chance as far as I was concerned. They are a lost cause.
 
 
Please explain how I have hurt the industry ( what by exposing some con artists ? )
 
And what you meant by this.....
 
" In this forum you complain again and again to people that others have led to bankruptcy. But on the other hand you choose people as new studio owners who have already led a company in the bankruptcy and with its many creditors  "             
 
  
 
Lloyd Shaw Posted On:2012-11-25 23:24:30
Dear Jackie Lee ....
 
This is the email I sent to all active studios / brands on 25/6/2009. 
 
 
To whom it may concern,
                                       I wish to invite you, as members of the Vibration Training industry here in N.Z.  to an "informal" meeting at...
 
7 Pm Sun 28th June
Vibra-Trains R&D Head Studio
192 , Unit 7 . Victoria St West  ( next to Les Mills )
 
Despite any past differences everyone is welcome, as I believe working together on certain issues could bring about positive changes for everybody. Please feel free to bring your own points to discuss , no subject is off limits.
 
The fact you are receiving this invite means you are a part of the "real" industry, have not bolted just because thing have "gotten a little tough", and you believe this form of Training and Therapy will become mainstream in time.
 
The points I wish to discuss...
 
(1) Staff Training and Safety 
(2) Active Industry support
(3) Joint marketing
(4) Tackling our detractors
(5) How to differentiate the Commercial brands from the Warehouse and Trade-Me machines
(6) Health And Fitness industries perception of Vibration Training
(7) Warranty issues. 
 
As I have said I believe we all have the same frustrations at times and common ground should be found so we can move in one direction on some of these issues. 
Note: I will be the only person there representing my company, so it will be just a small group of the decision makers ( though you are welcome to bring your staff if you wish )  
 
 
RSVP  to this E-Mail address.
 
 
                                    Kind regards  Lloyd Shaw     09 309 6874     
 
Jackie Lee Posted On:2012-11-25 20:35:14

I see that you are and will remain incorrigible. From my perspective, you harm the "industry" more than any other.
And something else: In this forum you complain again and again to people that others have led to bankruptcy. But on the other hand you choose people as new studio owners who have already led a company in the bankruptcy and with its many creditors.

 
Lloyd Shaw Posted On:2012-11-25 20:20:20
Tammy....
 
That is actually a medical / therapy based machine. Quite good quality. And yes on its higher settings it would be considered a Medium Energy Lineal unit.  
 
Tammy Posted On:2012-11-25 19:51:42

Thank you Lloyd for a wonderful website.  I also found your instructional videos to be really helpful.

I have an opportunity to both try and buy a used Vitality 1200 "Jet Vibe."  I see that Vitality4life is on the black list but I am wondering if you or any of the members of this forum have any thoughts about this particular machine which I believe is a medium energy lineal.  

Thanks so much.

 
Lloyd Shaw Posted On:2012-11-25 19:23:40
Jackie Lee...
 
(a) We have just had our busiest year ever. And NZ has more people doing this form of training per capita than anywhere else in the world.
 
 
In Europe. Where it should be massive. It is a joke. 
  
 
(b)  If the marketers had kept out of our industry while it developed. None of the fake machines or fad training programs would have been released. It was the people who tried to make this a fad that you should have an issue with. Not me..
 
 
(c)  I have openly helped my "honest" competition and any company trying to move this technology forward. Even giving away sales.  And I still do. So I do not understand your comment.
 
 
(d  I fully understood from day one what kind of process we had to endure before this industry goes to the next level.
 
     (1)  We had to prove it was safe and effective.(  I estimated this would take 10 years ). You must already know we had zero friends in the fitness or health sector when we started.  And those who felt threatened by us used any method to scare people off even trying Vibration Training.
 
And then companies like Power Plate started their own scare tactic marketing. Actually telling people EVERY other machine built but theirs could hurt you. How do you think that effected the first phase ?
 
  
     (2)   Research and reputation would prove how effective Vibration Training is for a host of issues. But again fake machines sent to researchers and "fake experts" have cost us dearly.
 
 
 
    (3)   Finally Vibration Training will just be accepted as another form of exercise. And we will get to not only be very profitable, but possibly save entire economies from the obesity and aging crisis. 
 
 
 
This is an unfortunate fact. For this industry to become mature and well respected. Every single person who has brought our industry into disrepute needs to be closed up and banned from our industry. So they can never do us damage again.
 
Because I can guarantee. As soon as we near the end phase. They will be back from their " wealth creation" seminars like some form of cancer.
 
Jackie Lee Posted On:2012-11-25 17:49:45

Mike, do we speak about your first years around 2008 – during the vibration training hype here in New Zealand? Unfortunately the number of people who do vibration training has decreased by the years, because with the bad management and closure of more than 18 studios in New Zealand there were too less studios around. And during the last years (and ongoing) only Vibra-Train and a few Gyms have offered vibration training to the customers.  And so a great strength training tool is nearly unknown in our country. That’s a shame! And so I think it is nearly impossible to be so successful again with a vibration training studio (Gyms have the same problem – less and less customers, more and more closures worldwide). I had three business loan applications for a vibration studio on my desk in the last 7 months. And I learned that a realistic number is an income of $150 to $400 per 10h/day (15 to 40 customers – depends from the studio location). In the “books” I have seen that the business owners could be happy if the earn $50 on same days.

Apart from the numbers I think we gain a really problem here: If people eat more and more and move less and less then New Zealand will have an enormous number of overweight people with a metabolic syndrome in 2020. So maybe it’s time to wake them up and do a little bit “marketing”. I know Lloyd (and his followers) hates all the marketing people. But to teach people the benefits of training you have to think outside the box. Luckily the Vibra-Train machines are strong enough to hold overweight people. But has it to come to that? Do we really want to spend our tax for the treatment of preventable diseases only? So Lloyd, jump over your shadow and stop hacking at your competitors. Be better than this and do something for the community. Inform people about all the benefits, create a new vibration training hype and convince the couch-potatoes to leave their sofas!

 
Lloyd Shaw Posted On:2012-11-24 15:50:31
Mike, the bean counters do not create industries.
 
They are just consumers of other peoples ideas, risks and efforts like most people.  But similar to academics who pretend to be experts. The fact is they just get to report on things after all the hard work is done.
 
I always find "advice experts "are like dealing with a GP. They think they are smart, and other people think they are smart. Until it is pointed out to them that all a GP does is to match and ailment with a drug. They are not smart enough to ever design the drug.
 
MikeHair Posted On:2012-11-24 07:35:19

Jackie

 

In our first two years we were constantly seeing 80 to 90 people a day 5 days a week, Our origanal price was 12 dollars a session.

The hours we put in is something committed passionate business owners do. Thought thats what successful business owners do any way.

 
Lloyd Shaw Posted On:2012-11-21 14:37:33
Gillian    

Please can someone tell me how you work out what is low speed and what is medium spread. I've got a Crazy fit Medicarn vibration plate plus 1500w. It goes up to a speed of 99. So would low be between 20 and 40 and medium be 50

 
 
The Crazy Fit units tend to have an actual top Fq of approx 12  hz.
 
My advice is keep it really slow  (  speed setting of 10   ) for all upper body stuff and abs. Can be dangerously uncontrollable until you really get used to it. 
 
And 50 + for leg work. ( of course as long as its all about control and form )
 
Lloyd Shaw Posted On:2012-11-21 14:28:13
 " Personally I will stay involved in some way with Vibra-Train at least initially as a client. Why? Because I believe in it and it works."
 
 
 Unlike the other "hangers on" we were up against.
 
eg....
 
Power Plate
Vibra-Gym
Nemes
Vibex
Elite-Fitness/Rocket Fitness
Peak-Vibe ( Peak Pilates )
 
 
 
As soon as it stopped making money for them. They stopped pretending they loved Vibration Training on mass.  Who could have predicted and seen past their BS.
 
Oh yea. It was me  !!!  
 
Wayne Posted On:2012-11-21 09:23:22

Jackie Lee, you ask

“Di, if there is no way to buy a Vibra-Train Studio, why has Wayne been trying to sell his studio on Trade Me (I know, listing 527913560 was removed a few hours ago)? http://webcache.googleusercontent.com/search?q=cache:pet6uyf5VrYJ:www.trademe.co.nz/business-farming-industry/businesses-for-sale/other/auction-527913560.htm+&cd=1&hl=en&ct=clnk&gl=de

The business has been sold – therefore the listing has been taken down. We have had the studio for 8 years and have built a very solid customer base and have become the dominant force in our territory. The client numbers are continuing to grow, and we are continually getting clients back that started with us many years ago and for various reasons stopped coming. More and more, the new clients are well aware of Vibra-Train before they come in. This was not the case at the beginning. The Vibra-Train name has become synonymous with this industry. Why? The technology, the service, the results, the reliability of the machines (Very little required maintenance over 8 years and still going strong) and customer satisfaction. Sorry your experience at our studio was not what you were looking for however you can’t please all of the people all of the time. Our approval rating from our recent Groupon deal was 99% positive.

 

The reason we have sold the studio was not financial or in any way reflective of any dissatisfaction with Lloyd Shaw and Vibra-Trains philosophies and direction that we support wholeheartedly. We are confident that our studio will continue to grow and flourish from the injection of the new and motivated owners.

 

We have other  reasons for selling.

 

Personally I will stay involved in some way with Vibra-Train at least initially as a client. Why? Because I believe in it and it works.   

 

 Wayne Campbell

(Currently) Director – Vibra-Train Albany 


 

 
John Posted On:2012-11-21 06:26:50

I love the idea of an "anti-gym movement" and "punishing the bad guys."

John T. Weatherly

 
Gillian Posted On:2012-11-21 00:43:01

Please can someone tell me how you work out what is low speed and what is medium spread. I've got a Crazy fit Medicarn vibration plate plus 1500w. It goes up to a speed of 99. So would low be between 20 and 40 and medium be 50

 
Lloyd Shaw Posted On:2012-11-20 01:59:23
I simply do not respect the fitness industry experts and magazines and believe the exercise myths they promote are useless in fighting obesity. At best straight out lies.  This is why gyms are not allowed my equipment. Most trainers are  deemed far too stupid to know how you use one. ( you cant always teach a  monkey new tricks )
 
We are the anti- gym  industry.   
 
My marketing plan ?
 
You should read the study and subsequent paper on the " online consumer engagement "  experiment I started in 2006. It is up for an IBM award..
 
 http://www.business.auckland.ac.nz/uoa/home/about/news-and-media/news/news/template/news_item.jsp?cid=482958 ( a book by Auckland Business Uni should be released soon on the case study. )
 
If fact Auckland Business Uni has a copy of my original business plan. Word for word. So they can track and study my predictions. 
 
When I said I would liquidate PP NZ in 2007 to make them pay for their dishonest behavior. They debated if that could actually be done.. After I had completed the liquidation process and was successful, and helped broker a deal on a public open forum, to set up an independent studio in the UK that had been ripped of by another company. They started to take my methods seriously. 
 
 
My aim is simple. To bypass traditional media and directly engage the consumer on an intellectual level. As I am very good at articulating my ideas, that is the easy part. Then you have to tell them our very industry is at risk by some very dishonest people, and get them to strip these evil people from the only thing they love. Money.
 
 
It is a double whammy for us, People not only go with us, because they know some of their money goes to people who need this technology for medical reasons.  And they get to punish the bad guys.
 
Win Win. .     
 
Lloyd Shaw Posted On:2012-11-19 19:42:59
This is where the confusion comes in.....
 
 
Vibra-Trains goals and Power Plates are just worlds apart.
 
Our aim is to use Vibration Training to help people fight obesity and to make it accessible to the masses.  Which is why I personally do so much free work with people who could never afford it. ( Who also just happen to be the people who need it the most.)  I even did that during the recession when the industry was in a bad way.
 
Yes I need money to do that, but it is not the reason I got involved in the industry. I truly believe we are going to change millions of peoples health. 
 
Power Plates goal seems to be to keep it as a "fringe exercise tool" for wealthy people only.  I have seen nothing over the last 9 years to suggest otherwise.  
 
 
A few questions for the "financial advisors" on here.....
 
 
(a) Power Plate collapsed in Holland years ago and the owners could not keep their premises open. This is akin to Les Mills failing in N.Z. on home turf . How do you reconcile that as "business" minded people ?
 
(b)   None of the financial advisors that helped all those people set up the studios, following the pricing plan being discussed on here. Apologized when their advice failed and everybody had to close up.
 
 
That is in my opinion because they are soulless individuals who do not care about people. Just money. In fact that is my opinion of ALL Power Plate affiliates. Because there is no way anyone with a shred of decency could turn a blind eye to everything they have done, and still want to deal with them on any level. 
 
Di Heap/VibePlus Posted On:2012-11-19 12:16:37

Grae

I knew that deal site is new so results might be limited - I’m guessing they do emails to individuals and promote the site in print and online.  And I did know we were giving them free publicity even if the site wasn’t actually linked here.  I don’t believe in “Test Mode”

What I don’t understand is that no-one from the existing customer base bought a voucher for themselves or as a Christmas gift for friends or family.  And it seems no-one suggested to friends to buy one – after all, it was a 50% off deal and open to everyone.

 
Grae Murphy Posted On:2012-11-19 10:59:07

and? make your vibratrain-we-are-the-best-dance and be happy! maybe you haven’t notice that the daily deal site has just started 2 weeks ago and hasn’t sold a deal so far. it’s just in the test mode. but there is a very great thing because you found the deal and showed them up here. thank you for doing that great advertising for free!

 
Di Heap/VibePlus Posted On:2012-11-19 10:11:48

An update on the Daily Deal (for Power Plate lessons at Power Studio) that I wrote about at the beginning of this discussion: The deal has ended after 5 Days with ZERO vouchers sold.

Did none of the faithful attendees have friends to buy one for?  

 
Lloyd Shaw Posted On:2012-11-18 23:00:04
Just a little reality check .... ..
 
Gyms in general took years to build consumer trust and earn the kind of money they do now. Even in the 80s they struggled. And none of them were set up by accountants.
 
Gyms like Les Mills homogenized certain programs to cater for large numbers and basic wants / needs of the 90% . The only people who do not know that, are those who were not there. They came in after all the hard work was done.
 
 
We are accelerating towards that goal. And will eventually normalize Vibration Training. But by no means have we reached it. 
 
 
 
Those who come into the Vibration Training industry to fight over a piece of the pie are missing one important point.
 
THE PIE IS NOT COOKED YET.  ( and half baked companies like PP are not helping )      
 
Lloyd Shaw Posted On:2012-11-18 22:25:06
Jackie Lee ...
 
The buyers of that studio have been customers for a while . And had to have a meeting with me. Where they were vetted.
 
Most people do not survive the first meeting.  
 
Look no process is perfect, and I am not a mind reader. ( I have had to throw a few people out of the industry ) But I have turned down about 90% of all applicants to date and am getting better at spotting lazy dishonest people.    
        
 
Lloyd Shaw Posted On:2012-11-18 22:15:19
Jackie Lee ...
 
Why do you not address the valid points we have made ( beyond using a calculator ) .  Like the fact all Power Plate studios eventually close. Even the owners of the brand cant run one properly. 
 
And why PP only has one design, which inhibits people with mobility or serious weight issues from using the platforms properly. 
 
They seem to rely on flashy marketing, paid celebrity endorsements. And fad training like Vibration Pilates, Vibration Yoga , Vibration boxing , Vibration cycling etc..... 
 
 
 
I appreciate you did not like my system. But how can you take them seriously ?
 
Jackie Lee Posted On:2012-11-18 22:02:15

Di, if there is no way to buy a Vibra-Train Studio, why has Wayne been trying to sell his studio on Trade Me (I know, listing 527913560 was removed a few hours ago)? http://webcache.googleusercontent.com/search?q=cache:pet6uyf5VrYJ:www.trademe.co.nz/business-farming-industry/businesses-for-sale/other/auction-527913560.htm+&cd=1&hl=en&ct=clnk&gl=de

Regarding your calculation: To know that you sell deals on GrabeOne for $3.50 and less a session or to sell sessions for $5 and then to calculate with $10 a session is a kind of self-deception.

@ “You seem to know so much Jackie, so you no doubt know that the full price is $15 a visit  ($10 without anti-cellulite massage)”. à This information came from you Di (15.11.12, 10:22): “11x   supervised vibration training sessions - $100 (that’s just a little over $9 a session). Sessions take around 15 minutes.”

And no, I’m not involved in that industry. I’m on the other side of the business – I proof the business plans and loan applications for the sport and recreation industry. So maybe I know a little bit about that industry and the numbers behind. And I found a lot of interesting and helpful information here.
So let’s go back to work, time is money on my side and passion is all on yours.

 
Di Heap/VibePlus Posted On:2012-11-18 15:36:45

 

By my calculations using $10 a visit it’s about 46 people a day over 6 days over 52 weeks.

 

You seem to know so much Jackie, so you no doubt know that the full price is $15 a visit  ($10 without anti-cellulite massage). Only Some studios have reduced that to $10 and Mike says he charges some people $5 now.  Mike did say that turnover was in his first year! Not that I have any problem with his figures as the studio I’m at has 9 machines and there are many times when all nine are in use. We also do long hours and 7 days a week. (as you’ve pointed out, that’s the owner’s choice). Oh, and we have people who pay nothing at all - they have life threatening conditions and Vibra-Train gift them their sessions.

 

You may not be able to figure Vibra-Train’s success financially - I even tend to agree that working out the money as you have shows its not always a high income business. It does work well over time and depending on core expenses like location rent. I’ve definitely looked at all of this and more - way back when I was interested in a PowerPlate studio that was for sale. I didn’t proceed far with that, too many problems with both the machines and location.

 

You’ve left off any extra products that some studios have - tanning, sauna; and others. Not a core part of Vibra-Train but no different to PowerPlate having body wraps or whatever the latest is.  PowerPlate studios all closed down, even the Head Office (oh and that has a doozy story about it’s demise but you can ask other about that). Vibra-Train’s oldest studios are still working.

 

You say - FROM YOUR EXPERIENCE a vibration training studio can earn...

 

So, you have more involvement in this industry than simply as a client/customer?

 

For the information of anyone reading this: There’s no way you’d get to buy a Vibra-Train studio. The process is by application, not buying, and most applicants are are turned down. I’ve observed this.

 
Jackie Lee Posted On:2012-11-18 14:23:37

Hi Mike, no, the $36,000 was the calculated yearly wage for one staff member (or like Lloyd wrote for the operating owner of the studio) – for 60h a week. From my experience you can earn between $53,000 and $135,000 with a vibration studio (brand-independent) a year; dependent on location and the number of machines you own. If your session price is between $5 and $10 and you have earned $144,000 in your first year, then you have sold around 19,200 sessions. Let’s calculate again: 19,200 paid + only 300 free (first) session per year = 19,500. If the studio is open 10h a day and 6 days a week we have a total of 3,120 opening hours – that means you had more than 62 customers every single day, more than 6 customers every single hour? If that would be the case I would quit my job and would buy a Vibra Train vibration studio next week.

 
Mike Hair Posted On:2012-11-18 12:09:21

 

Jackie

 

One more thing, you think you only make $36,000 a year in this business? How did you come to that conclusion? We turned over 4 times that amount in the first year of business.

 

 

 

 

 
Mike Hair Posted On:2012-11-18 12:01:00

 

Jackie you seem to be missing the whole point about this industry… Yes it is a business and yes you do want to make a profit, but for that to happen….

 

1: You need the right Machine…..Seen every other company collapse except Vibra-train, yes some studios have closed which had more to do the people running them and passion, this business is like all others, without passion it won’t survive.

 

2: You need the right Programmes to match…..We went down the track of changing programmes for each individual, doesn’t work!! To time consuming, people can’t remember what to do, and you lose passion trying to come up with new ideas to keep people interested. King poses are proven to be the effective ones, why do you think vibro-gym studios stole Lloyds programme when they used to be around.

 

3: You need the right person with enough passion….Passionate about this industry and passionate about helping people even at their own expense sometimes, I get far more satisfaction sponsoring clients for free that have a medical condition or are obese or too poor to afford even $5.

I am sorry you had a bad experience with Vibra-Train, one thing a good trainer should do is read the individual and if they can’t hold a certain pose we can change things to suit, that’s the great thing about side handle bars.

 

I have been in this industry for 6 years and have helped set up people all over the world, so have seen a lot.

 

My take on power plate is they are the most dishonest company that ever existed, hence the reason they are very much broke around the globe today, it was only a matter of time before KARMA kicked them in the arse for ripping off so many people.

 

We have always only charged $5-$10 a session and turned a very healthy profit from the day our doors opened, you can try and analyse this and analyse, that but at the end of the day experience counts over what someone thinks it does or does not cost to run this successfully.

 

If you think power plate is that good with their flashy advertising Bull Sh#*ting everybody about qualified this and qualified that, think about this one basic fundamental thing when it comes to true vibration training….

 

Vibration Training is all about the involuntary contraction of the muscle, for this to work you have to remain relaxed in a static position, why the hell do power plate instructors make you jump around the place like an idiot then??

 
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